Page Step Landing Page
Fisher Investments | Finance
Project Overview
This landing page was designed by me, and passed the performance of the “control” page that was unbeaten for the previous 5 years. The design was rolled out as the new “control” landing page for all 15 countries for Fisher Investment’s direct marketing. I was inspired to break down the previous long DR submission form into simplified “steps” that showed the viewer the progression, which decreased drop-off rates. The imagery and design was meant to evoke a serene fishing day (a popular activity for the target audience).